In 1975, Bea and Al Bothwell, Sr. started Bookkeeping Assistance for a small number of small business clients who needed bookkeeping services. Together they provided these services for several years. Gradually, some of their clients wanted assistance with their payroll needs and with the advent of personal computers it became desirable to automate the payroll process.
Bea and Al's youngest son, David, joined the business in 1987, having recently graduated from Embry Riddle Aeronautical University. With him, he brought the idea of introducing more technology into the services that Bookkeeping Assistance provided. Dave found an off-the-shelf payroll system that he implemented to process payroll for their clients. Shortly thereafter, the decision was made to shift the focus of the business from bookkeeping to payroll processing services, and Delaware Valley Payroll, Inc. was formed. The business moved out of the home environment and into an office in the city of Bordentown, New Jersey.
Alex, the Bothwell's oldest son, joined the business in 1990. Prior to that, he received an engineering degree from Rensselaer Polytechnic Institute, and spent several years in various engineering and management positions with Alcan Aluminum Ltd. Together Alex and Dave created new proprietary payroll processing technology, which became the foundation of Delaware Valley Payroll. The first generation processing system was completed in 1994.
With the new, more efficient, payroll system in place, Delaware Valley Payroll started growing its client base. In 1997, Jim Jacob was hired to create a sales operation to continue the company's growth and enable Alex and Dave to concentrate on technology development.
Shortly after Jim joined the team, the growing company and its quickly advancing technology needed a new image. Therefore in 1998 dvPayroll & HR (along with a new look and company logo) became the trading name of Delaware Valley Payroll. As the company continued to grow, so did the need for additional office space to accommodate the additional staff. The business moved to a larger office on US Route 130 in Bordentown, New Jersey, in which dvPayroll & HR continued to expand.
In November 2000, Dave, Alex, their middle brother Bill, and Jim Jacob formed Primepoint, LLC to become the technology engine behind dvPayroll & HR. With the help of a skilled development team and experienced operations employees, Primepoint started the development of a new payroll processing and HR management system to replace dvPayroll & HR's technology that had been in service since 1994. The new systems had to be built around a robust and scalable database, support a large number of users, and contain security features that would protect data and maintain client confidentiality. The development team quickly met the company’s initial goals, allowing Primepoint to start serving customers with its new technology in 2001. Since then the development team has continued to advance the technology and created integrated systems that enable Primepoint to save customers significant time and money. dvPayroll continues to process all of Primepoint's direct deposit and tax filing/remittance functions.
Primepoint’s technology also gives its Service Specialists efficient and effective tools to meet the clients’ needs, and it gives the clients a variety of interfaces to best satisfy their desire for information access and control. The systems offer a platform designed for the 1 to 50 employee business, and a platform designed for the business with 50 to 10,000 or more employees.
The Primepoint systems are designed on the “SaaS In-the-Cloud” model, meaning that the application and the data are maintained on Primepoint’s servers. This gives the client the ability to access their account from any location over the Internet, and gives Primepoint an easy method to continually upgrade the technology. Each user is always using the most updated versions of the systems and database.
In the fall of 2010, Primepoint achieved a new milestone in the company's development when it moved to a new location totaling approximately 22,000 sq. ft. of office space in Mt Holly, NJ. Besides giving Primepoint more space, the new location made possible a more robust infrastructure that will enable the company to meet its current growth plans. At the end of 2015, Primepoint leased the remaining 20,000 sq. ft. of the Mt. Holly building, bringing the total space available for the company's future growth to 42,000 sq. ft.
Primepoint’s advanced technology creates unique offerings such as co-branded payroll services for companies looking for a turnkey opportunity to expand their service offerings. For example, in 2003 Amboy National Bank in Old Bridge, NJ developed Amboy Payroll powered by Primepoint to complement their diverse banking products. Amboy identifies the businesses interested in payroll services and Primepoint sells and services each account. Primepoint’s sales personnel are trained to promote the partners’ products and the technology is designed to support their brand and increase the partners’ exposure through the payroll process. Primepoint continues to develop additional banking partners, as well as partners in the insurance, franchise, and accounting industries.