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Primepoint Adds New Co-brander

Posted on 06/14/10

June 14, 2010, Bordentown, NJ – Primepoint, a payroll processing and human resource technology company, announced today that it has entered into an agreement with Hardenbergh Insurance Group that enables the insurance brokerage firm to offer payroll services under its own brand.  Hardenbergh will call the service Hardenbergh Payroll Services powered by Primepoint.  Hardenbergh is one of many companies that sees value in being able to offer payroll processing and related services as a part of their overall mix of services.

Many other businesses offer payroll services powered by Primepoint.  Amboy Bank, J.S. Braddock, BenefEx Benefit Consulting, ABCO Federal Credit Union, Hanson & Ryan, and Nottingham Insurance are just some of the businesses taking advantage of Primepoint’s co-branding opportunities.

Jim Jacob, Primepoint’s VP of Business Development, said “Businesses that qualify for co-branding with Primepoint acquire unique marketing opportunities that help them win new customers, as well as protect and expand relationships with existing customers.”

Offering payroll and human resource technology services through co-branders is a basic component of Primepoint’s business model.  Since the beginning of the 4th quarter of 2009 Primepoint has added 9 co-branders.  The company expects to continue to add co-branders throughout 2010 and beyond