In 1975, Bea and Al Bothwell, Sr. started Bookkeeping Assistance for a handful of small business clients who needed bookkeeping services. Together they provided these services for several years. Gradually, some of their clients wanted assistance with their payroll needs and with the advent of personal computers in many more small businesses it became desirable to automate the payroll process.

Bea and Al's youngest son, David, joined the business in 1987, having recently graduated from Embry Riddle Aeronautical University. With him, he brought the idea of introducing more technology into the service that she provided. He helped to find an off-the-shelf payroll system that they implemented to process payroll for their clients. Shortly thereafter, the decision was made to shift the business focus from bookkeeping to payroll processing services, and Delaware Valley Payroll, Inc. was formed. The business moved out of the home environment and into an office in the city of Bordentown, New Jersey.

Alex, the Bothwell's oldest son, joined the business in 1990. Prior to that, he received an engineering degree from Rensselaer Polytechnic Institute, and spent several years in various engineering and management positions with Alcan Aluminum Ltd.  Together Alex and Dave created new proprietary payroll service technology which became the foundation of Delaware Valley Payroll. The first generation processing system was completed in 1994.

With the new, more efficient, payroll system in place, Delaware Valley Payroll started growing its client base. In 1997, Jim Jacob was hired to create a sales operation and sell payroll under the new system. The new technology needed a new image, and in 1998 dvPayroll & HR became the trading name of Delaware Valley Payroll. Along with the new image came the need for additional space to accommodate the growing staff that was needed to assist the increasing clientele and the business moved into its current headquarters on US Route 130 in Bordentown, New Jersey.

In November 2000, Dave, Alex, their middle brother Bill, and Jim Jacob formed Primepoint, LLC to become the technology engine behind dvPayroll & HR. With the help of a skilled development team and experienced operations employees, Primepoint started the development of a new payroll processing and management system to replace the company’s previously developed technology that had been in service since 1994.  The new systems had to be built around a robust and scalable database, support a large number of users, and contain security features that would protect data and maintain client confidentiality.  The development team quickly met the company’s initial goals, allowing Primepoint to start serving customers with its new technology in 2001.  Since then the development team has continued to advance the technology and created systems that enable Primepoint to save customers significant time and money.

Primepoint’s technology also gives its payroll specialists efficient and effective tools to meet the clients’ needs, and it gives the clients a variety of interfaces to best satisfy their desire for information access and control.  The systems have the ability to be simplistic enough for the one employee business and at the same time it can be altered to satisfy the complexity of a business with thousands of employees.

The Primepoint systems are designed as an ASP; meaning that the application and the data are maintained on Primepoint’s servers.  This gives the client the ability to access their account from any location over the Internet, and gives Primepoint an easy method to continually upgrade the technology.  Each user is always using the most updated versions of the systems.

Primepoint’s better technology creates unique offerings such as co-branded payroll services for companies looking for a turnkey opportunity to expand their service offerings. For example, in 2003 Amboy National Bank in Old Bridge, NJ developed Amboy Payroll powered by Primepoint to complement their diverse banking products.  Amboy identifies the businesses interested in payroll services and Primepoint sells and services each account.  Primepoint’s sales personnel are trained to promote the partners’ products and the technology is designed to support their brand and increase the partners’ exposure through the payroll process. Primepoint, LLC continues to develop additional banking partners, as well as partners in the insurance, franchise, and accounting industries.

In response to the growth experienced as a result of the superior Primepoint technology, the company opened its first branch office location in southern New Jersey in 2006.

In more recent developments, Primepoint can also offer time and attendance systems that integrate with its payroll processing software, as well as software to calculate pay-as-you-go workers’ compensation premiums, and a Go-Green paperless payroll. As a result, Primepoint has grown at a rate of 30%+ per year.